Thursday, August 26, 2010
Monday, August 23, 2010
August 13, 2010
Barbie wouldn't last a day at Monster High.
The latest fashion dolls from Mattel Inc. are a dramatic departure from the toy maker's most recognizable blond: As the offspring of famous monsters, the new Monster High girls are fearless, occasionally furry and a bit freaky.
There's Draculaura, daughter of Dracula, who is vegan and faints at the sight of blood. Her best friend Clawdeen Wolf, whose father is Werewolf, spends much of her time plucking and shaving her excessive, fast-growing hair. And classmate Frankie Stein, who sports stitches just like dad Frankenstein, loves to shop for "scary cute clothes that are absolutely to die for."
"They're fun characters to build a world around," said Tim Kilpin, general manager for Mattel Brands. "Who doesn't feel like a freak in high school? It started with that universal truth."
Six of the dolls — five girls and one boy — began hitting the shelves at major retailers and toy stores in recent weeks, with a suggested retail price of $16.99 per individual doll. Now, El Segundo-based Mattel is ramping up the rollout of Monster High products and advertising with a number of events planned for, fittingly, Friday the 13th.
Monster High marks the first time that Mattel has introduced a new toy concept as a complete franchise, far from its typical approach of rolling out a toy first and evaluating its success before moving forward with related products.
At a time when many of the industry's most successful toys, such as "Toy Story" and "Transformers" products, are linked to popular movies and television shows, toy industry experts are calling it a bold move for Mattel.
"It is innovative, but there's a much bigger risk to doing something like this instead of a built-on extension of an existing brand," said Gerrick Johnson, a toy analyst at BMO Capital Markets. "It's not like it's a new Hot Wheels stunt part or something — it's something that's entirely new."
Already, shoppers can buy Monster High dolls, youth apparel and accessories in stores (prices range from $3.90 to $42.90); see animated webisodes and character bios at http://www.monsterhigh.com; and become fans of the franchise on Facebook.
On Friday, Mattel takes over the YouTube homepage to promote the brand and debut a music video set to the Monster High "Fright Song." A young adult book series about the characters hits bookshelves Sept. 1, followed by Halloween costumes at Party City and, in a couple of years, possibly a feature-length movie.
With its lineup of creepy characters, Mattel is capitalizing on the vampire and werewolf obsession that has infiltrated books, movies, television shows and magazine covers in recent years and making it relevant for pre-teens, or "tweens." Analysts have praised the creative, quirky storylines at Monster High, where students play "casketball" and try out for the "fearleading squad."
But the biggest challenge facing the brand will be whether young, image-conscious girls can get on board with dolls that look more like kids from the Addams Family than pals of Barbie or the American Girls.
"Fashion dolls are tricky, because fashion dolls have an emulative aspect or an aspirational aspect. Girls want to be Barbie … but I don't know how many girls aspire to be Draculaura or Frankie Stein," Johnson said. "One reason why Shrek was never a good toy line — never has been, never will be — is because boys want to be Luke Skywalker, they want to be Optimus Prime, Spider-Man. They don't want to be a green ogre living in a swamp."
That wasn't a concern for 8-year-old Ashly Garcia as she rushed over to the Monster High section at a Justice youth apparel store in Westside Pavilion this week, snatching up the remaining Clawdeen Wolf doll and a hot pink Monster High journal.
"I have lots of dolls, but in real life I don't like them," she said. "The only one I like is this one. I'm going to play with her a lot with my friends."
For Mattel, launching a slew of toy, apparel and entertainment products all at once is a strategy that the company hopes to employ further in the future, Chief Executive Bob Eckert said.
"That's a model that we're keen on — franchise management, if you will. Not just creating toys but creating brands," he said. "We used to be just so myopically focused on the toy and its features. We're now starting to think much broader."
Retailers say they're seeing early indications that the line will perform well.
Store associates at the Justice store in Westside Pavilion said they have had trouble keeping the dolls in stock and are fielding calls throughout the day from kids and their parents looking for specific characters (Frankie Stein is currently the most sought-after).
"It's been a very long time since we've carried dolls in our store, and they're extremely popular," said Leslie Armour, who heads strategic partnerships for Justice, a mall-based retailer of tween apparel and accessories. She said the company placed an order for more dolls last week because they've been selling so well.
What we saw was something that was fresh," she said. "It took on the whole craze of vampires and made it fun and very comedic. It has a little twist to everything, and tweens really like that."
Such was the case for 8-year-old Maya Reynoso, who rolled her eyes at the mention of traditionally girly toys, saying she hadn't played with dolls since she was 4.
Yet the soon-to-be fourth grader picked out a pink hoodie with the Monster High skull logo at the Justice store this week and even paused to admire the dolls before deeming them acceptable.
"They seem like they would kill Barbie," she said.
Thursday, August 19, 2010
You have voted and now the votes are in and a winner is on her way! During the last finally hours votes where coming in left and right for Who should be the next Taj! So now I will stop talking and show you the winner!
P,S, I know I spelled Trichelle name wrong, so I will change it soon!
Does she look Beautiful, don’t worry about Adele and Maddie, they will soon get new bodies
Wednesday, August 18, 2010
As of right now these bodies belong to someone else! Fomer Model Muse girls wanted and needed a change in their lives and that's what they got! You won't believe who is a Fashionistas now!
Tuesday, August 17, 2010
Monday, August 16, 2010
Comeback on Thursday and find out who will be the next Taj! I working on the Photoshoot and a back story! Trust me it will be worth the wait!
Published January 15, 2004
I'm talking about kids my age, who were little in the 1970s (or earlier) who had to search for a doll - or have a relative make a doll - who was black or Asian or Latina.
The fact that toy stores were overrun with little white Barbie dolls, as if all children were Caucasian, is ridiculous. (It occurred to me much, much later, that it was also odd that Crayola called that peach-colored crayon "flesh" as if all children had pinkish skin. And don't even get me started on "nude" pantyhose. Nude? For whom?)
Anyway, having said that, I suppose I should be glad that toy stores now feature shelves and shelves of "ethnic" (read: nonwhite) dolls.
Yet I'm still not thrilled with some of our toymakers' "progress."
Case in point: Mattel's new Flava Dolls.
Sales of Mattel's fashion dolls have fallen 60 percent or more since 2000, according to toy industry analysts. To combat that, Mattel, the world's largest toy manufacturer, has decided to revamp the image of their dolls, giving Barbie and homeboy Ken fresh new hip-hop looks in the form of Flava Dolls, which premiered last summer.
Flava Dolls, featuring Happy D, Kiyoni Brown, P. Bo, Tika, Liam and Tre, unlike former Mattel dolls, are white, black and Latina with distinctive faces and hairstyles. The only problem is, they don't exactly represent the young hip-hop community with, ahem, flying colors.
Sure, blond, corn-rowed Happy D is adorable, as is Tika with her boom box, but the girls, who both sport plenty of "bling bling" and come in bendable poses that are attitude-friendly, seem to be ready-made to just stand on a corner frontin'.
In fact, Mattel even provides a cardboard graffiti-strewn urban spot for the kids to hang out.
Seriously, there's no Malibu beach house or motor home for Barbie and Skipper this time around.
Just a street corner.
"Pull my street stand from the box so I have a spot to hang out," the ad for Flava Dolls proposes.
Is it me, or is this offensive?
So, hip-hop kids have nothing better to do than loiter? Couldn't Mattel have provided two turntables and a microphone? Couldn't these Flava Dolls be doing something creative? Couldn't they be spray painting on a canvas?
Liam and Tre, the boy dolls, look, stereotypically, like little street thugs, with big ol' jeans hanging off their behinds, revealing undies.
Mattel says Flava Dolls are about celebrating a "cultural phenomenon."
Are they? Funny.
Mattel makes it look like hip-hop youth are concerned with little more than flashing big ol' jewels, loitering on street corners and vandalizing public property.
Saturday, August 14, 2010
Monday, August 09, 2010
The doll that got the makeover was one of my “MY SENCE” dolls which my Doll buddy Angie gave to me last year! I don’t know which doll she is or her name so I will call her Stacey. Stacey is a very pretty girl but, I wanted her to be a little more mature, fun and sexy at the same time.
Rule Number #1: Hot perms do not always work!
At first I gave Stacy a Hot perm: The hair was not getting straight and I was just about fed up with the mess called hair so I took a break!
I put more water on the stove to boil, got my body wash and started to wash Stacey hair. When I finish washing Stacey’s hair I comb it out and use my blow dyer to make her hair straight! NOTE: DO NOT TRY THIS AT HOME KIDS!
After the water came to a boil, I put the hot water in a cup and put Stacey’s hair in it! I let the hair sit for 2 minutes. When the hair was still nice and hot I combed the hair out and let it dye naturally!
Here is what you get!
Sunday, August 08, 2010
Saturday, August 07, 2010
Thursday, August 05, 2010
In Part 1 I explained my feelings on the Fashionistas line; in this 2nd part I will go into why I feel the old knees are a little bit better than the new knees and show you different styles in posing her dolls in pictures.
Have you ever notice with the old knees the legs are thicker than the new knees legs! The body on the old knees looks healthy and show Barbie with a really nice shape. Although the old knees look funny when you want your doll to stand up, she stands up in place. With the new knees when you try to make your doll stand up, she easily falls downs.
I will say that the new knees are better in posing than the old knees. With the new knees you can pose your doll anyway you want to and get a great shot!
I’m not saying you should buy the old knees instead of the new knees, just be glad we have a choice to buy either one. I like to keep things balance so I will buy both to be fair to all my girls!
I’m still a supporter of Barbie and would love to see where the Fashionistas line goes on from here!
Tuesday, August 03, 2010
Sunday, August 01, 2010
When the dolls first came out in late 2009, I was very upset (not too upset) that out of all six girls you only had one Black, not even an Asian or Latina in the mix! To make matters worse 4 girls had Blonde hair and one Brunette. No Red heads, no full black hair, it was very plain! The Fashionistas are only worth buying because of their bodies and believe me, I have a diverse group of dolls at home that need new bodies.
Now that the 2nd wave of Fashionistas is in stores nothing changes, Artsy is still in the mix with her old pink outfit from the 1st wave and Ken now has Brown hair with a dash of blonde in it and you still have one Brunette!
The only thing I didn’t like about the Fashionistas was their knees (the old knees)! They didn’t look like knees they just looked like Mattel didn’t care how they were made and just threw something out there! My feelings have changed since the new knees are not that great at all!